ABOUT US
FROM ONE PAIR
TO TWO STORES.
New Fresh Kicks is a story born from one shared passion: sneakers and street culture. What started with a few hard-to-find pairs is today two stores in Luxembourg, more than 15 independent brands and a website that ships worldwide. Behind it, two owners who still spend their days on the shop floor.
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2020
WHERE IT STARTED
Aron starts reselling limited-edition pairs from Nike, Jordan, New Balance, Adidas and Asics. In Luxembourg those sneakers were almost impossible to find, so he went and got them: one pair, then ten, then a community of people asking him first.
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EARLY 2023
TWO OWNERS, ONE VISION
Dylan joins Aron. The plan is simple and ambitious: build the sneaker reference of the country, with real stores, real advice and pairs you can trust. From here on, every store is opened together.
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SUMMER 2023
THE DUDELANGE POP-UP
A small pop-up in Dudelange: the first time New Fresh Kicks meets its customers face to face. Queues, try-ons and a lot of feedback that shaped everything that came after.
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SEPTEMBER 2023
THE FIRST STORE
Our first store opens in Schifflange, in collaboration with Artson. It lays the foundation of the New Fresh Kicks concept: a curated wall, every pair checked, and time for every customer.
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EARLY 2024
LUXEMBOURG CITY
New Fresh Kicks opens as a pop-up in the heart of the city, in the Ville Haute. The pairs, the people and the vibe click straight away.
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AUGUST 2024
HERE TO STAY
The pop-up becomes our official store in Luxembourg City. NFK is now part of the city, on rue Notre-Dame.
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DECEMBER 2024
BELVAL PLAZA
Our second store opens at Belval Plaza, in one of the busiest shopping centres in the south of the country. Bigger space, longer hours, same eye for the right pair.
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TODAY
15+ INDEPENDENT BRANDS
Next to the sneakers, we back more than 15 independent clothing brands, including Sixth June, Lukamachain, Faces Company and Phrase Studios, many of them with exclusive drops at NFK.
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MAY 2026
NFK × ZECA COFFEESHOP
An official collaboration with ZECA Coffeeshop in Luxembourg City: great coffee, fresh pairs, one community. A place to hang out, not just to shop.
Every pair is checked by our team. 100% authentic, shipped within 24 hours when in stock, and always a good conversation in store.