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Privacy policy

 

Last updated: October 11, 2025

This Privacy Policy describes how www.newfreshkicks.com (“the Site”, “we”, or “us”) collects, uses, and discloses your personal information when you visit or make a purchase from the Site.

1. Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support.
In this Privacy Policy, “Personal Information” refers to any information that can uniquely identify an individual.

Device Information

  • Examples: web browser version, IP address, time zone, cookie data, pages viewed, and search terms.

  • Purpose: to properly load the Site and analyze usage to improve our performance.

  • Source: automatically collected through cookies, log files, tags, and pixels.

  • Disclosure: shared with our processors Shopify, Mollie, Stripe, PayPal, Post Luxembourg, and DHL.

Order Information

  • Examples: name, billing and shipping address, payment information (including credit card details or PayPal accounts), email address, and phone number.

  • Purpose: to process orders, handle payments, arrange shipping, send invoices and confirmations, communicate with you, and prevent fraud.

  • Source: provided directly by you.

  • Disclosure: shared with our processors Shopify, Mollie, Stripe, PayPal, Post Luxembourg, and DHL.

Customer Support Information

  • Examples: name, email, order details, and communication history.

  • Purpose: to provide assistance and resolve issues.

  • Disclosure: with Shopify, Gmail, and Mollie.

2. Sharing Personal Information

We share your Personal Information with trusted service providers to help us provide our services and fulfill our contracts with you.

For example:

  • Shopify hosts our online store – see Shopify Privacy Policy.

  • Mollie, Stripe, and PayPal process payments securely on our behalf.

  • Post Luxembourg and DHL handle the shipping and delivery of your orders.

We may also share information when required by law or to protect our legal rights.

3. Behavioural Advertising

We use tools such as Google Analytics to understand how our customers use the Site and to deliver personalized marketing.

For more information about targeted advertising, visit Network Advertising Initiative.

4. Using Personal Information

We use your personal information to:

  • Offer and deliver our products and services

  • Process and confirm payments

  • Ship and fulfill orders

  • Provide customer service and communication

  • Inform you about new products, services, and promotions

5. Lawful Basis (GDPR)

If you are located in the European Economic Area (EEA), we process your data under these lawful bases:

  • Your consent

  • The performance of a contract between you and us

  • Compliance with our legal obligations

  • Legitimate interests that do not override your rights and freedoms

6. Retention

We retain your Personal Information for as long as necessary to fulfill the purposes outlined above, unless you request its deletion.

7. Automated Decision-Making

We do not engage in automated decision-making that produces significant legal effects.
However, our processors (e.g. Shopify and Mollie) may use limited automated systems to detect and prevent fraud, such as temporary IP or card blacklists.

8. Your Rights (GDPR)

If you are a resident of the EEA, you have the right to:

  • Access your personal information

  • Request correction, deletion, or transfer of your data

  • Object to processing or withdraw consent

To exercise your rights, please contact us via the details below.

Your information may be stored in Ireland and transferred to Canada or the United States for further processing, in full compliance with the GDPR.
Learn more in Shopify’s GDPR Whitepaper.

9. Cookies

We use cookies to optimize your browsing experience.
You can manage or disable cookies in your browser settings. Removing or blocking cookies may affect the functionality of some parts of the Site.
For more information, visit www.allaboutcookies.org.

10. Contact

For questions or concerns regarding this Privacy Policy, please contact:

NEW FRESH KICKS – EFENA SARL
54, Rue du Parc
L-3542 Dudelange, Luxembourg
RCS: B275451 – VAT: LU35163181
📧 support@newfreshkicks.com
📞 +352 27 52 11 81