ABOUT US

The Story of New Fresh Kicks

New Fresh Kicks is, above all, a story born from a shared passion for sneakers and urban fashion.
It all began in 2020, when Aron and his sister started reselling limited-edition models from Nike, Jordan, New Balance, Adidas and Asics — pairs that were often impossible to find in Luxembourg.

As the hype kept growing, Aron teamed up with Dylan in early 2023 with a clear vision: to create a true sneaker reference in the country.
A few months later, in September 2023, they opened their first store in Schifflange in collaboration with Artson, laying the foundation of the New Fresh Kicks concept.

One year later, the brand reached a new milestone: opening in the heart of Luxembourg City, with a redesigned space and an even sharper selection.
In December 2024, the team launched a pop-up store in Belval, located in one of the most dynamic shopping centers in the south of the country, and the success was instant, with demand higher than ever.

This success led the team to make a major strategic decision:
➡️ In October 2025, the pop-up officially became the one and only New Fresh Kicks store in Luxembourg.
At the same time, the brand launched its international e-commerce website, allowing customers from all over the world to order their favorite pairs.

A Growing Team

In 2025, Shaad joined the adventure as a new associate, strengthening the team around a shared vision:
to make New Fresh Kicks an essential name in sneaker culture — in Luxembourg and beyond.

Today, NFK hosts the largest sneaker wall in Luxembourg, inspired by the greatest American sneaker stores.
Our selection combines the most sought-after pairs and the most promising brands, maintaining a perfect balance between independent labels and international names.

Among our exclusive collaborations and selections:
Lukamachain, Faces Company, Orelien, Purpill, Denim Tears, Essentials, Sp5der, Corteiz.

Our Mission

To create a place where sneaker lovers meet and every pair tells a story.
To offer a unique experience, both in-store and online, that is authentic, fast, and human.
And above all, to keep growing sneaker culture in Luxembourg with the energy, creativity, and passion that have defined us since day one.